Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the executive car segment and utilize the same 4-door sedan body style and the rear wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 231hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 208hp engine designed by Ford.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, but it doesn't do much to help us decide between the two. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the German car offers a considerable difference of 13% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that both brands display similar results in faults and breakdowns, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Jaguar badge with 4.1 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as the German car rank it on average as 5.0 out of 5, exactly the same as the other one.

BMW is a bit more agile, reaching 100km/h in 0.4 seconds less than its competitor. In addition to that it accelerates all the way to 238 kilometers per hour, 13km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 8.2 liters of fuel per 100 kilometers (35 mpg), in combined cycle.

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers significantly better overall protection, taking the lead here. It all continues in the same direction, with BMW offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say BMW. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.