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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Audi). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 184hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 180hp engine designed by Volkswagen.
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but it doesn't do much to help us decide between the two. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, Audi A4 offers a considerable difference of 12% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that both brands display similar results in faults and breakdowns, at least on all of the models level. These are the official statistics, while our visitors describe reliability of BMW, as well as Audi, with the same average rating of 4.2 out of 5. The same official information place 3 Series as average reliability-wise, and A4 is more or less at the same level.That apart, owners of different cars powered by the same engine as 3 Series rank it on average as 3.5, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.4 seconds less than its competitor. In addition to that it accelerates all the way to 235 kilometers per hour, 3km/h more than the other car. When it comes to fuel economy the winner has to be 3 Series, averaging around 6.1 liters of fuel per 100 kilometers (46 mpg), in combined cycle. We can't ignore that 11% difference compared to Audi A4.
Verdict
Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Audi A4 offers significantly better overall protection, taking the lead here. From there things take a different direction, with BMW offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! No mistake, whatever you decide here, but I'd still go for the BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.