Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (front for the Mazda and rear in the case of the BMW). The first one has a Mazda-engineered powertrain under the hood, a 4-cylinder, 16-valves 165hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 218hp engine designed by BMW.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, taking kerb weight as an important factor into account, the German car offers a marginal difference of 8% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Mazda as a brand displays somewhat better results, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of Mazda with an average rating of 4.4, and models under the BMW badge with 4.2 out of 5. Some independent research have also placed 3 as average reliability-wise, and 1 Series is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the Japanese car rank it on average as 5.0 out of 5, exactly the same as the other one.

BMW is undoubtly more agile, reaching 100km/h in 1.8 seconds less than its competitor. In addition to that it accelerates all the way to 245 kilometers per hour, 35km/h more than the other car. When it comes to fuel economy the winner has to be the Japanese car, averaging around 5.8 liters of fuel per 100 kilometers (49 mpg), in combined cycle. We can't ignore that 14% difference compared to the German car.

Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. It all continues in the same direction, with BMW being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the Mazda. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.