Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the mpv segment and utilize the same 5-door MPV body style and the front wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Toyota-engineered powertrain under the hood, a 4-cylinder, 8-valves 90hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 128hp engine designed by Hyundai.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the KIA displaying significantly better structural stability. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the mpv segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the Korean car offers a marginal difference of 5% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that Toyota does have a slight advantage, when all the models are taken into account. That's the official data, while our visitors describe reliability of Toyota, as well as KIA, with the same average rating of 4.6 out of 5. Independent research findings rank Urban Cruiser as average reliability-wise, and Soul is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the Japanese car rank it on average as 4.8, while the one under the competitor's bonnet gets 4.0 out of 5.

KIA is a bit more agile, reaching 100km/h in 0.4 seconds less than its competitor. In addition to that it accelerates all the way to 178 kilometers per hour, 3km/h more than the other car. When it comes to fuel economy the winner has to be the Japanese car, averaging around 4.5 liters of fuel per 100 kilometers (63 mpg), in combined cycle. We can't ignore that 16% difference compared to the Korean car.

Toyota appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car beats the other contender by far, making it the best choice without even considering other things. It all continues in the same direction, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say KIA. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.