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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Audi). The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 170hp unit, while the other one gets its power and torque from a 6-cylinder, 30-valves 165hp engine designed by Volkswagen.
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the BMW being a slightly better choice apparently. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, when it comes to weight, a factor that most people underestimate, Audi A4 offers a marginal difference of 1% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that both brands display similar results in faults and breakdowns, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Audi badge with 4.2 out of 5. Some independent research have also placed 3 Series as average reliability-wise, and A4 is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as 3 Series rank it on average as 4.4, while the one under the competitor's bonnet gets 4.3 out of 5.
Performance & Fuel economyAudi is a bit more agile, reaching 100km/h in 0.1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 224 kilometers per hour, 2km/h less than the other car. When it comes to fuel economy the winner has to be 3 Series, averaging around 8.9 liters of fuel per 100 kilometers (32 mpg), in combined cycle. We can't ignore that 16% difference compared to Audi A4.
Verdict
Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. 3 Series , on the other hand, consumps significantly less fuel, and that's a big plus. All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.