Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door suv body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (front for the KIA and 4 x 4 in the case of the Audi). The first one has a Hyundai-engineered powertrain under the hood, a 4-cylinder, 16-valves 185hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 184hp engine designed by Volkswagen.

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the Korean car offers a marginal difference of 8% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that KIA does have a slight advantage, all the models observed together. That's the official data, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Audi badge with 4.2 out of 5. The same official information place Sportage as average reliability-wise, and Q3 is more or less at the same level.That apart, owners of different cars powered by the same engine as the Korean car rank it on average as 4.6, while the one under the competitor's bonnet gets 4.9 out of 5.

Audi is undoubtly more agile, reaching 100km/h in 1.4 seconds less than its competitor. In addition to that it accelerates all the way to 219 kilometers per hour, 18km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.4 liters of fuel per 100 kilometers (53 mpg), in combined cycle.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. From there things take a different direction, with Audi being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! I believe that, when we take all into account, we have only one winner here - the Audi. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among more than 12.000 different ones in our database.