Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Executive car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and rear in the case of the BMW). The first one has a Volkswagen-engineered powertrain under the hood, a 12-cylinder, 48-valves 420hp unit, while the other one gets its power and torque from a 12-cylinder, 24-valves 326hp engine designed by BMW.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, 7 Series offers a marginal difference of 1% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, all the models observed together. These are the official statistics, while our visitors describe reliability of Audi, as well as BMW, with the same average rating of 4.2 out of 5. Independent research findings rank A8 as average reliability-wise, and 7 Series is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as Audi A8 rank it on average as 2.0, while the one under the competitor's bonnet gets 5.0 out of 5.

Audi is undoubtly more agile, reaching 100km/h in 1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy an obvious choice would be Audi A8, averaging around 0 liters of fuel per 100 kilometers (INF mpg), in combined cycle. That's INF% difference compared to 7 Series!

BMW is apparently more reliable, not too much, but just enough. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 7 Series offers slightly better overall protection and takes the lead. From there things take a different direction, with Audi being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Audi. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.