Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Executive car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Mercedes Benz and rear in the case of the BMW). The first one has a Mercedes Benz-engineered powertrain under the hood, a 8-cylinder, 32-valves 585hp unit, while the other one gets its power and torque from a 12-cylinder, 48-valves 544hp engine designed by BMW.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, but it doesn't do much to help us decide between the two. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, 7 Series offers a marginal difference of 1% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, at least on all of the models level. These are the official statistics, while our visitors describe reliability of Mercedes Benz with an average rating of 4.4, and models under the BMW badge with 4.2 out of 5. Some independent research have also placed S as average reliability-wise, and 7 Series is more or less at the same level.Above it all, drivers of cars with the same engine as Mercedes Benz S rank it on average as 5.0, while the one under the competitor's bonnet gets 3.0 out of 5.

Mercedes Benz is a bit more agile, reaching 100km/h in 0.6 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy an obvious choice would be Mercedes Benz S, averaging around 10.3 liters of fuel per 100 kilometers (27 mpg), in combined cycle. That's 24% difference compared to 7 Series!

Mercedes Benz appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 7 Series offers slightly better overall protection and takes the lead. From there things take a different direction, with Mercedes Benz offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Mercedes Benz. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.