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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door suv body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (front for the KIA and 4 x 4 in the case of the Mazda). The first one has a Hyundai-engineered powertrain under the hood, a 4-cylinder, 16-valves 200hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 173hp engine designed by Mazda.
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the KIA being a slightly better choice apparently. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, taking kerb weight as an important factor into account, the Japanese car offers a marginal difference of 5% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Mazda does have a slight advantage, when all the models are taken into account. That's the official data, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Mazda badge with 4.4 out of 5. Some independent research have also placed Sorento as average reliability-wise, and CX-7 is more or less at the same level.Above it all, drivers of cars with the same engine as the Korean car rank it on average as 5.0 out of 5, exactly the same as the other one.
Performance & Fuel economyKIA is undoubtly more agile, reaching 100km/h in 1.9 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 190 kilometers per hour, 10km/h less than the other car. When it comes to fuel economy the winner has to be the Korean car, averaging around 6.5 liters of fuel per 100 kilometers (43 mpg), in combined cycle. We can't ignore that 15% difference compared to the Japanese car.
Verdict
Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. It all continues in the same direction, with KIA being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but KIA. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among more than 12.000 different ones in our database.