Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Not only that they both belong to the small family car segment and utilize the same 5-door wagon body style, they are even powered by the same Hyundai-developed petrol engine! There is not much there to point us towards one vehicle or the other. Or is it?

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the KIA being a slightly better choice apparently. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, Ceed offers a marginal difference of 1% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that Hyundai does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Hyundai badge with 4.5 out of 5. The same official information place Ceed as average reliability-wise, and i30 is more or less at the same level.Above it all, drivers of cars with the same engine as these two vehicles rank it on average as 4.9 out of 5.

KIA is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 192 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy things look pretty much the same for both cars, averaging around 6.4 liters of fuel per 100 kilometers (44 mpg), in combined cycle.

Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Ceed offers much better overall protection, which launches it ahead of the other contender. It all continues in the same direction, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.