Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Having both cars powered by diesel engines and utilizing the 5-door suv body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (front for the Hyundai and 4 x 4 in the case of the KIA).

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, taking kerb weight as an important factor into account, Sportage offers a considerable difference of 10% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Hyundai does have a slight advantage, all the models observed together. That's the official data, while our visitors describe reliability of Hyundai with an average rating of 4.5, and models under the KIA badge with 4.6 out of 5. Some independent research have also placed ix35 as average reliability-wise, and Sportage is more or less at the same level.Above it all, drivers of cars with the same engine as these two vehicles rank it on average as 4.6 out of 5.

Hyundai is a bit more agile, reaching 100km/h in 0.4 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 195 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy the winner has to be ix35, averaging around 5.9 liters of fuel per 100 kilometers (48 mpg), in combined cycle. We can't ignore that 22% difference compared to Sportage.

Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Sportage offers significantly better overall protection, taking the lead here. From there things take a different direction, with Hyundai offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! It's not difficult to say then that if I'd need to make a choice, it would definitely be the Hyundai. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.