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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the large family car segment and utilize the same 4-door sedan body style and the 4 x 4 wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Volkswagen-engineered powertrain under the hood, a 6-cylinder, 24-valves 265hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 272hp engine designed by BMW.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, when it comes to weight, a factor that most people underestimate, Audi A4 offers a marginal difference of 2% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that both brands display similar results in faults and breakdowns, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of Audi, as well as BMW, with the same average rating of 4.2 out of 5. Some independent research have also placed A4 as average reliability-wise, and 3 Series is more or less at the same level.That apart, owners of different cars powered by the same engine as Audi A4 rank it on average as 3.0 out of 5, exactly the same as the other one.
Performance & Fuel economyBoth of the cars accelerate exactly the same, so we couldn't put one above the other. Car No. 1 reaches top speed of 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy the winner has to be 3 Series, averaging around 8.2 liters of fuel per 100 kilometers (34 mpg), in combined cycle. We can't ignore that 9% difference compared to Audi A4.
Verdict
Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Audi A4 offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. 3 Series , on the other hand, consumps significantly less fuel, and that's a big plus. I believe that, when we take all into account, we have only one winner here - the BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.