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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (front for the Ford and 4 x 4 in the case of the Subaru). The first one has a Ford-engineered powertrain under the hood, a 4-cylinder, 16-valves 105hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 114hp engine designed by Subaru.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the Japanese car offers a marginal difference of 9% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Ford does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of Ford with an average rating of 4.4, and models under the Subaru badge with 4.2 out of 5. Some independent research have also placed Focus as average reliability-wise, and Impreza is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the American car rank it on average as 4.3, while the one under the competitor's bonnet gets 4.0 out of 5.
Performance & Fuel economySubaru is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. In addition to that it accelerates all the way to 189 kilometers per hour, 4km/h more than the other car. When it comes to fuel economy an obvious choice would be the American car, averaging around 4.8 liters of fuel per 100 kilometers (59 mpg), in combined cycle. That's 50% difference compared to the Japanese car!
Verdict
Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Japanese car offers slightly better overall protection and takes the lead. It all continues in the same direction, with Subaru offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's not difficult to say then that if I'd need to make a choice, it would definitely be the Ford. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.