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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 3-door hatchback body style within the same 'City car' segment, the only major difference here really is their wheel drive configuration (front for the Ford and 4 x 4 in the case of the Subaru). The first one has a Ford-engineered powertrain under the hood, a 4-cylinder, 16-valves 100hp unit, while the other one gets its power and torque from a 4-cylinder, 8-valves 68hp engine designed by Suzuki.
SafetyThe fact that the Ford got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, isn't really an advantage, taken the poor 3-star rating it received. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the city car segment, which is generally not a very good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, the American car offers a considerable difference of 16% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Ford does have a slight advantage, all the models observed together. That's the official data, while our visitors describe reliability of Ford with an average rating of 4.4, and models under the Subaru badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the American car rank it on average as 4.8, while the one under the competitor's bonnet gets 3.3 out of 5.
Performance & Fuel economyFord is way more agile, reaching 100km/h in 3.4 seconds less than its competitor. In addition to that it accelerates all the way to 182 kilometers per hour, 27km/h more than the other car. When it comes to fuel economy an obvious choice would be the American car, averaging around 0 liters of fuel per 100 kilometers (INF mpg), in combined cycle. That's INF% difference compared to the Japanese car!
Verdict
Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the American car beats the other contender by far, making it the best choice without even considering other things. It all continues in the same direction, with Ford outracing its opponent in any situation possible, making it better choice for boy racers. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Ford. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.