Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door hatchback body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a FIAT-engineered powertrain under the hood, a 4-cylinder, 16-valves 150hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 109hp engine designed by Hyundai.

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the Italian car offers a marginal difference of 7% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that FIAT does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of FIAT with an average rating of 4.3, and models under the KIA badge with 4.6 out of 5. Independent research findings rank Bravo as average reliability-wise, and Ceed is more or less at the same level.That apart, owners of different cars powered by the same engine as the Italian car rank it on average as 3.3, while the one under the competitor's bonnet gets 4.5 out of 5.

FIAT is way more agile, reaching 100km/h in 3.1 seconds less than its competitor. In addition to that it accelerates all the way to 212 kilometers per hour, 25km/h more than the other car. When it comes to fuel economy the winner has to be the Korean car, averaging around 6.1 liters of fuel per 100 kilometers (46 mpg), in combined cycle. We can't ignore that 15% difference compared to the Italian car.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Italian car offers slightly better overall protection and takes the lead. It all continues in the same direction, with FIAT outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... At the end, as much as I'd like to give you a winner here, it's simply a pure tie if you ask me. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.