Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 3-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (front for the Audi and 4 x 4 in the case of the BMW). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 184hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 184hp engine designed by BMW.

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, 1 Series offers a considerable difference of 10% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that both brands display similar results in faults and breakdowns, when all the models are taken into account. That's the official data, while our visitors describe reliability of Audi, as well as BMW, with the same average rating of 4.2 out of 5. Independent research findings rank A3 as average reliability-wise, and 1 Series is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as Audi A3 rank it on average as 4.9, while the one under the competitor's bonnet gets 3.8 out of 5.

BMW is a bit more agile, reaching 100km/h in 0.1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 225 kilometers per hour, 9km/h less than the other car. When it comes to fuel economy the winner has to be Audi A3, averaging around 4.1 liters of fuel per 100 kilometers (69 mpg), in combined cycle. We can't ignore that 15% difference compared to 1 Series.

Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 1 Series offers significantly better overall protection, taking the lead here. It all continues in the same direction, with BMW offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the Audi. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.