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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 3-door hatchback body style and the front wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 8-valves 105hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 140hp engine designed by Hyundai.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the KIA being a slightly better choice apparently. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, the Korean car offers a marginal difference of 3% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that KIA does have a slight advantage, at least on all of the models level. These are the official statistics, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the KIA badge with 4.6 out of 5. Some independent research have also placed A3 as average reliability-wise, and Pro_Ceed is more or less at the same level.That apart, owners of different cars powered by the same engine as the German car rank it on average as 4.4, while the one under the competitor's bonnet gets 4.7 out of 5.
Performance & Fuel economyKIA is undoubtly more agile, reaching 100km/h in 1.3 seconds less than its competitor. In addition to that it accelerates all the way to 205 kilometers per hour, 18km/h more than the other car. When it comes to fuel economy the winner has to be the German car, averaging around 4.9 liters of fuel per 100 kilometers (58 mpg), in combined cycle. We can't ignore that 14% difference compared to the Korean car.
Verdict
KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers much better overall protection, which launches it ahead of the other contender. It all continues in the same direction, with KIA being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the KIA. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.