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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door wagon body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and front in the case of the Ford). The first one has a Volkswagen-engineered powertrain under the hood, a 6-cylinder, 24-valves 250hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 173hp engine designed by Ford.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Ford as a brand displays somewhat better results, when all the models are taken into account. These are the official statistics, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the Ford badge with 4.4 out of 5. The same official information place A3 as average reliability-wise, and Focus is more or less at the same level.That apart, owners of different cars powered by the same engine as the German car rank it on average as 4.3, while the one under the competitor's bonnet gets 4.0 out of 5.
Performance & Fuel economyAudi is undoubtly more agile, reaching 100km/h in 2 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 34km/h more than the other car. When it comes to fuel economy the winner has to be the American car, averaging around 9.1 liters of fuel per 100 kilometers (31 mpg), in combined cycle. We can't ignore that 15% difference compared to the German car.
Verdict
Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. But one thing that actually could is the performance, with Audi being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the Ford. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among more than 12.000 different ones in our database.