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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 4-door sedan body style within the same 'Executive car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Volkswagen and rear in the case of the BMW). The first one has a Audi-engineered powertrain under the hood, a 6-cylinder, 24-valves 240hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 245hp engine designed by BMW.
SafetyUnfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, Phaeton offers a considerable difference of 21% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Volkswagen does have a slight advantage, at least on all of the models level. These are the official statistics, while our visitors describe reliability of Volkswagen, as well as BMW, with the same average rating of 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as Phaeton rank it on average as 5.0, while the one under the competitor's bonnet gets 4.3 out of 5.
Performance & Fuel economyBMW is undoubtly more agile, reaching 100km/h in 1.1 seconds less than its competitor. In addition to that it accelerates all the way to 245 kilometers per hour, 7km/h more than the other car. When it comes to fuel economy the winner has to be 7 Series, averaging around 7.2 liters of fuel per 100 kilometers (39 mpg), in combined cycle. We can't ignore that 18% difference compared to Phaeton.
Verdict
Volkswagen appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Phaeton offers significantly better overall protection, taking the lead here. From there things take a different direction, with BMW being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! It's not difficult to say then that if I'd need to make a choice, it would definitely be the BMW. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.