Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door wagon body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (front for the Peugeot and rear in the case of the BMW). The first one has a Peugeot-engineered powertrain under the hood, a 4-cylinder, 16-valves 136hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 143hp engine designed by BMW.

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, the French car offers a marginal difference of 3% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Peugeot as a brand displays somewhat better results, when all the models are taken into account. That's the official data, while our visitors describe reliability of Peugeot with an average rating of 4.3, and models under the BMW badge with 4.2 out of 5. Independent research findings rank 407 as average reliability-wise, and 3 Series is more or less at the same level.That apart, owners of different cars powered by the same engine as the French car rank it on average as 4.2, while the one under the competitor's bonnet gets 3.0 out of 5.

Both of the cars accelerate exactly the same, so we couldn't put one above the other. Car No. 2 is faster though, reaching top speed of 210 kilometers per hour, 1km/h more than the other car. When it comes to fuel economy an obvious choice would be the German car, averaging around 6 liters of fuel per 100 kilometers (47 mpg), in combined cycle. That's 38% difference compared to the French car!

Peugeot appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the French car offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. the German car is in a different dimension economy-wise, and many people will find that crucial. It's not difficult to say then that if I'd need to make a choice, it would definitely be the BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.