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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door suv body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the BMW and front in the case of the Volvo). The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 218hp unit, while the other one gets its power and torque from a 5-cylinder, 20-valves 163hp engine designed by Volvo.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Volvo does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Volvo badge with 4.6 out of 5. Independent research findings rank X5 as average reliability-wise, and XC90 is more or less at the same level.Above it all, drivers of cars with the same engine as the German car rank it on average as 5.0 out of 5, exactly the same as the other one.
Performance & Fuel economyThere's not enough data for me to elaborate on the subject, I'm affraid.
Verdict
Volvo appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Fuel consumption is more or less the same. It's really tough to make a final decision here, but if I'd need to, I'd say Volvo. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.