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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the suv segment and utilize the same 5-door suv body style and the 4 x 4 wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 150hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 150hp engine designed by Peugeot.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the Land Rover being a slightly better choice apparently. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, the German car offers a marginal difference of 1% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that BMW does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Land Rover badge with 3.8 out of 5. Some independent research have also placed X3 as average reliability-wise, and Freelander is more or less at the same level.That apart, owners of different cars powered by the same engine as the German car rank it on average as 4.3, while the one under the competitor's bonnet gets 4.5 out of 5.
Performance & Fuel economyBMW is undoubtly more agile, reaching 100km/h in 1.5 seconds less than its competitor. In addition to that it accelerates all the way to 198 kilometers per hour, 17km/h more than the other car. When it comes to fuel economy the winner has to be the British car, averaging around 6.2 liters of fuel per 100 kilometers (46 mpg), in combined cycle. We can't ignore that 16% difference compared to the German car.
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the British car offers slightly better overall protection and takes the lead. From there things take a different direction, with BMW being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the Land Rover. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.