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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door suv body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Ford). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 184hp unit, while the other one gets its power and torque from a 5-cylinder, 20-valves 200hp engine designed by Volvo.
SafetyThe fact that the Ford got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, taking kerb weight as an important factor into account, the American car offers a marginal difference of 4% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Ford as a brand displays somewhat better results, all the models observed together. That's the official data, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Ford badge with 4.4 out of 5. The same official information place X1 as average reliability-wise, and Kuga is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 3.5, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.8 seconds less than its competitor. In addition to that it accelerates all the way to 220 kilometers per hour, 10km/h more than the other car. When it comes to fuel economy an obvious choice would be the German car, averaging around 7.1 liters of fuel per 100 kilometers (40 mpg), in combined cycle. That's 39% difference compared to the American car!
Verdict
Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the American car beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with BMW offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! No mistake, whatever you decide here, but I'd still go for the Ford. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.