Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Executive car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Volkswagen). The first one has a BMW-engineered powertrain under the hood, a 8-cylinder, 32-valves 407hp unit, while the other one gets its power and torque from a 8-cylinder, 40-valves 335hp engine designed by Volkswagen.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, Phaeton offers a marginal difference of 8% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Volkswagen does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of BMW, as well as Volkswagen, with the same average rating of 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as 7 Series rank it on average as 3.0 out of 5, exactly the same as the other one.

BMW is undoubtly more agile, reaching 100km/h in 1.7 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy the winner has to be 7 Series, averaging around 11.4 liters of fuel per 100 kilometers (25 mpg), in combined cycle. We can't ignore that 10% difference compared to Phaeton.

Volkswagen appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Phaeton offers slightly better overall protection and takes the lead. From there things take a different direction, with BMW being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.