Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Executive car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Volkswagen). The first one has a BMW-engineered powertrain under the hood, a 8-cylinder, 32-valves 333hp unit, while the other one gets its power and torque from a 8-cylinder, 40-valves 335hp engine designed by Volkswagen.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, but it doesn't do much to help us decide between the two. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, Phaeton offers a considerable difference of 17% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that Volkswagen does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of BMW, as well as Volkswagen, with the same average rating of 4.2 out of 5. Independent research findings rank 7 Series as average reliability-wise, and Phaeton is more or less at the same level.That apart, owners of different cars powered by the same engine as 7 Series rank it on average as 3.0 out of 5, exactly the same as the other one.

BMW is a bit more agile, reaching 100km/h in 0.6 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy an obvious choice would be 7 Series, averaging around 10.9 liters of fuel per 100 kilometers (26 mpg), in combined cycle. That's 20% difference compared to Phaeton!

Volkswagen appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Phaeton offers significantly better overall protection, taking the lead here. From there things take a different direction, with BMW offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! It's not difficult to say then that if I'd need to make a choice, it would definitely be the BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.