Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 4-door sedan body style within the same 'Executive car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Volkswagen). The first one has a BMW-engineered powertrain under the hood, a 8-cylinder, 32-valves 259hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 240hp engine designed by Audi.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, Phaeton offers a considerable difference of 11% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that Volkswagen does have a slight advantage, all the models observed together. That's the official data, while our visitors describe reliability of BMW, as well as Volkswagen, with the same average rating of 4.2 out of 5. Some independent research have also placed 7 Series as average reliability-wise, and Phaeton is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as 7 Series rank it on average as 3.0, while the one under the competitor's bonnet gets 5.0 out of 5.

BMW is undoubtly more agile, reaching 100km/h in 1.2 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 13km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 9.4 liters of fuel per 100 kilometers (30 mpg), in combined cycle.

Volkswagen is apparently more reliable, not too much, but just enough. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Phaeton offers significantly better overall protection, taking the lead here. From there things take a different direction, with BMW being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... It's not difficult to say then that if I'd need to make a choice, it would definitely be the Volkswagen. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among more than 12.000 different ones in our database.