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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 2-door cabriolet body style within the same 'Sports car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the BMW and rear in the case of the Jaguar). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 245hp unit, while the other one gets its power and torque from a 8-cylinder, 32-valves 385hp engine designed by Jaguar.
SafetyUnfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the sports car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the German car offers a marginal difference of 3% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, all the models observed together. That's the official data, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Jaguar badge with 4.1 out of 5. Some independent research have also placed 4 Series Coupe as average reliability-wise, and XK is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 5.0 out of 5, exactly the same as the other one.
Performance & Fuel economyJaguar is a bit more agile, reaching 100km/h in 0.9 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy an obvious choice would be the German car, averaging around 7 liters of fuel per 100 kilometers (40 mpg), in combined cycle. That's 60% difference compared to the British car!
Verdict
Jaguar appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. From there things take a different direction, with Jaguar offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among more than 12.000 different ones in our database.