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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the suv segment and utilize the same 5-door suv body style and the 4 x 4 wheel drive system, it all comes up to the specific electric engine choice they offer. The first one has a Audi-engineered powertrain under the hood, a IM Electric unit in formation 1 / 1 with 408hp unit, while the other one gets its power and torque from a PMSM Electric unit in formation 1 / 1 with 326hp engine designed by BMW.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, when it comes to weight, a factor that most people underestimate, e-tron offers a marginal difference of 5% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of Audi, as well as BMW, with the same average rating of 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as e-tron rank it on average as 3.0 out of 5, exactly the same as the other one.
Performance & Fuel economyAudi is a bit more agile, reaching 100km/h in 0.4 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 200 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy things look pretty much the same for both cars, especially if you take into account all the free charging points provided by the manufacturer and/or the local government's environmental programs. One of the essential things to consider when it comes to this type of vehicles would be range, although here it's more or less the same, orbiting around 360 kilometers on a single charge.
Verdict
Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, e-tron offers slightly better overall protection and takes the lead. It all continues in the same direction, with Audi offering somewhat better performance, just enough to call it quicker. BMW iX offers somewhat better range. No mistake, whatever you decide here, but I'd still go for the Audi. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.