Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Luxury car' segment, the only major difference here really is their wheel drive configuration (front for the Audi and rear in the case of the KIA). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 245hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 255hp engine designed by Hyundai.

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the German car offers a marginal difference of 3% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that KIA does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the KIA badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 3.0 out of 5, exactly the same as the other one.

KIA is undoubtly more agile, reaching 100km/h in 1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 232 kilometers per hour, 18km/h less than the other car. When it comes to fuel economy the winner has to be the German car, averaging around 6.2 liters of fuel per 100 kilometers (46 mpg), in combined cycle. We can't ignore that 27% difference compared to the Korean car.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. From there things take a different direction, with KIA being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the Audi. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.