Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the large family car segment and utilize the same 4-door sedan body style and the 4 x 4 wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 374hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 390hp engine designed by Mercedes Benz.

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, when it comes to weight, a factor that most people underestimate, 3 Series offers a marginal difference of 2% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that both brands display similar results in faults and breakdowns, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Mercedes Benz badge with 4.4 out of 5. Some independent research have also placed 3 Series as average reliability-wise, and C is more or less at the same level.That apart, owners of different cars powered by the same engine as 3 Series rank it on average as 3.0 out of 5, exactly the same as the other one.

BMW is a bit more agile, reaching 100km/h in 0.3 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy an obvious choice would be 3 Series, averaging around 7 liters of fuel per 100 kilometers (40 mpg), in combined cycle. That's 30% difference compared to Mercedes Benz C!

Mercedes Benz appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series offers slightly better overall protection and takes the lead. It all continues in the same direction, with BMW offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.