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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (front for the Mazda and 4 x 4 in the case of the BMW). The first one has a Mazda-engineered powertrain under the hood, a 4-cylinder, 16-valves 122hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 306hp engine designed by BMW.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the German car offers a considerable difference of 12% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Mazda as a brand displays somewhat better results, all the models observed together. These are the official statistics, while our visitors describe reliability of Mazda with an average rating of 4.4, and models under the BMW badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as the Japanese car rank it on average as 3.0 out of 5, exactly the same as the other one.
Performance & Fuel economyBMW is way more agile, reaching 100km/h in 5.6 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 53km/h more than the other car. When it comes to fuel economy the winner has to be the Japanese car, averaging around 5.1 liters of fuel per 100 kilometers (55 mpg), in combined cycle. We can't ignore that 33% difference compared to the German car.
Verdict
Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers significantly better overall protection, taking the lead here. It all continues in the same direction, with BMW outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... At the end, as much as I'd like to give you a winner here, it's simply a pure tie if you ask me. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among more than 12.000 different ones in our database.