Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door hatchback body style within the same 'Luxury car' segment, the only major difference here really is their wheel drive configuration (rear for the KIA and 4 x 4 in the case of the Audi). The first one has a Hyundai-engineered powertrain under the hood, a 4-cylinder, 16-valves 200hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 218hp engine designed by Audi.

The fact that the KIA got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, the German car offers a marginal difference of 6% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that KIA does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Audi badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as the Korean car rank it on average as 5.0, while the one under the competitor's bonnet gets 3.0 out of 5.

Audi is a bit more agile, reaching 100km/h in 0.9 seconds less than its competitor. In addition to that it accelerates all the way to 239 kilometers per hour, 14km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.4 liters of fuel per 100 kilometers (52 mpg), in combined cycle.

KIA is apparently more reliable, not too much, but just enough. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with Audi offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! I believe that, when we take all into account, we have only one winner here - the KIA. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.