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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 4-door sedan body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and front in the case of the Ford). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 184hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 150hp engine designed by Peugeot.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, taking kerb weight as an important factor into account, the German car offers a considerable difference of 14% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Ford as a brand displays somewhat better results, at least on all of the models level. That's the official data, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the Ford badge with 4.4 out of 5. The same official information place A3 as average reliability-wise, and Focus is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 4.9, while the one under the competitor's bonnet gets 4.6 out of 5.
Performance & Fuel economyAudi is undoubtly more agile, reaching 100km/h in 2 seconds less than its competitor. In addition to that it accelerates all the way to 237 kilometers per hour, 25km/h more than the other car. When it comes to fuel economy the winner has to be the American car, averaging around 4 liters of fuel per 100 kilometers (71 mpg), in combined cycle. We can't ignore that 25% difference compared to the German car.
Verdict
Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers significantly better overall protection, taking the lead here. It all continues in the same direction, with Audi being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say Ford. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.