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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and front in the case of the Mazda). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 190hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 165hp engine designed by Mazda.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, when it comes to weight, a factor that most people underestimate, the German car offers a considerable difference of 16% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Mazda as a brand displays somewhat better results, when all the models are taken into account. These are the official statistics, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the Mazda badge with 4.4 out of 5. Some independent research have also placed A3 as average reliability-wise, and 3 is more or less at the same level.That apart, owners of different cars powered by the same engine as the German car rank it on average as 2.5, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyAudi is undoubtly more agile, reaching 100km/h in 2 seconds less than its competitor. In addition to that it accelerates all the way to 236 kilometers per hour, 26km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.8 liters of fuel per 100 kilometers (49 mpg), in combined cycle.
Verdict
Mazda is apparently more reliable, not too much, but just enough. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers significantly better overall protection, taking the lead here. It all continues in the same direction, with Audi being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! It's not difficult to say then that if I'd need to make a choice, it would definitely be the Audi. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.