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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'City car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and front in the case of the Mazda). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 230hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 115hp engine designed by Mazda.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the Audi being a slightly better choice apparently. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the city car segment, which is generally not a very good thing safety-wise, but it doesn't do much to help us decide between the two. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the German car offers a potentially life-saving difference of 37% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Mazda as a brand displays somewhat better results, all the models observed together. That's the official data, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the Mazda badge with 4.4 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 5.0, while the one under the competitor's bonnet gets 3.0 out of 5.
Performance & Fuel economyAudi is undoubtly more agile, reaching 100km/h in 2.8 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 50km/h more than the other car. When it comes to fuel economy an obvious choice would be the Japanese car, averaging around 4.9 liters of fuel per 100 kilometers (58 mpg), in combined cycle. That's 45% difference compared to the German car!
Verdict
Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car beats the other contender by far, making it the best choice without even considering other things. It all continues in the same direction, with Audi being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say Audi. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.