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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Ford). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 252hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 240hp engine designed by Mazda.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, taking kerb weight as an important factor into account, the American car offers a marginal difference of 6% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Ford as a brand displays somewhat better results, all the models observed together. That's the official data, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Ford badge with 4.4 out of 5. The same official information place 3 Series as average reliability-wise, and Mondeo is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 4.7, while the one under the competitor's bonnet gets 4.3 out of 5.
Performance & Fuel economyBMW is undoubtly more agile, reaching 100km/h in 2 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 10km/h more than the other car. When it comes to fuel economy the winner has to be the German car, averaging around 6.5 liters of fuel per 100 kilometers (43 mpg), in combined cycle. We can't ignore that 12% difference compared to the American car.
Verdict
Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the American car offers slightly better overall protection and takes the lead. From there things take a different direction, with BMW being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.