Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 3-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Audi). The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 326hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 190hp engine designed by Volkswagen.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, taking kerb weight as an important factor into account, 1 Series offers a considerable difference of 12% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that both brands display similar results in faults and breakdowns, when all the models are taken into account. That's the official data, while our visitors describe reliability of BMW, as well as Audi, with the same average rating of 4.2 out of 5. Independent research findings rank 1 Series as average reliability-wise, and A3 is more or less at the same level.Above it all, drivers of cars with the same engine as 1 Series rank it on average as 3.0, while the one under the competitor's bonnet gets 2.5 out of 5.

BMW is undoubtly more agile, reaching 100km/h in 1.7 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 6km/h more than the other car. When it comes to fuel economy an obvious choice would be Audi A3, averaging around 5.5 liters of fuel per 100 kilometers (51 mpg), in combined cycle. That's 45% difference compared to 1 Series!

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 1 Series offers significantly better overall protection, taking the lead here. It all continues in the same direction, with BMW being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the Audi. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.