Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Audi). The first one has a Peugeot-engineered powertrain under the hood, a 4-cylinder, 16-valves 136hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 150hp engine designed by Volkswagen.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, 1 Series offers a marginal difference of 4% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, all the models observed together. That's the official data, while our visitors describe reliability of BMW, as well as Audi, with the same average rating of 4.2 out of 5. Some independent research have also placed 1 Series as average reliability-wise, and A3 is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as 1 Series rank it on average as 3.8, while the one under the competitor's bonnet gets 4.0 out of 5.

Audi is a bit more agile, reaching 100km/h in 0.3 seconds less than its competitor. In addition to that it accelerates all the way to 220 kilometers per hour, 10km/h more than the other car. When it comes to fuel economy the winner has to be Audi A3, averaging around 4.6 liters of fuel per 100 kilometers (61 mpg), in combined cycle. We can't ignore that 17% difference compared to 1 Series.

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 1 Series offers slightly better overall protection and takes the lead. From there things take a different direction, with Audi offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! It's not difficult to say then that if I'd need to make a choice, it would definitely be the Audi. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.