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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Seat). The first one has a BMW-engineered powertrain under the hood, a 3-cylinder, 12-valves 116hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 110hp engine designed by Volkswagen.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, the German car offers a considerable difference of 12% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Seat does have a slight advantage, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Seat badge with 4.4 out of 5. Some independent research have also placed 1 Series as average reliability-wise, and Leon is more or less at the same level.That apart, owners of different cars powered by the same engine as the German car rank it on average as 4.5, while the one under the competitor's bonnet gets 4.3 out of 5.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 200 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy things look pretty much the same for both cars, averaging around 3.5 liters of fuel per 100 kilometers (82 mpg), in combined cycle.
Verdict
Seat appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers significantly better overall protection, taking the lead here. It all continues in the same direction, with BMW offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.