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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door wagon body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and front in the case of the Ford). The first one has a Volkswagen-engineered powertrain under the hood, a 6-cylinder, 24-valves 354hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 240hp engine designed by Mazda.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Ford as a brand displays somewhat better results, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the Ford badge with 4.4 out of 5. Independent research findings rank A4 as average reliability-wise, and Mondeo is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 3.0, while the one under the competitor's bonnet gets 4.3 out of 5.
Performance & Fuel economyThere's not enough data for me to elaborate on the subject, I'm affraid.
Verdict
Ford is apparently more reliable, not too much, but just enough. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Fuel consumption is more or less the same. It's really tough to make a final decision here, but if I'd need to, I'd say Ford. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.