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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 3-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Volvo). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 122hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 145hp engine designed by Mazda.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the Swedish car offers a marginal difference of 1% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Volvo does have a slight advantage, when all the models are taken into account. These are the official statistics, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Volvo badge with 4.6 out of 5. Some independent research have also placed 1 Series as average reliability-wise, and C30 is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 5.0, while the one under the competitor's bonnet gets 4.2 out of 5.
Performance & Fuel economyVolvo is a bit more agile, reaching 100km/h in 0.7 seconds less than its competitor. In addition to that it accelerates all the way to 210 kilometers per hour, 6km/h more than the other car. When it comes to fuel economy the winner has to be the German car, averaging around 5.8 liters of fuel per 100 kilometers (49 mpg), in combined cycle. We can't ignore that 28% difference compared to the Swedish car.
Verdict
Volvo appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Swedish car offers slightly better overall protection and takes the lead. It all continues in the same direction, with Volvo offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.