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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Subaru and rear in the case of the BMW). The first one has a Subaru-engineered powertrain under the hood, a 4-cylinder, 16-valves 105hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 116hp engine designed by BMW.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the BMW being a slightly better choice apparently. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the Japanese car offers a marginal difference of 5% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Subaru does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of Subaru, as well as BMW, with the same average rating of 4.2 out of 5. Independent research findings rank Impreza as average reliability-wise, and 1 Series is more or less at the same level.Above it all, drivers of cars with the same engine as the Japanese car rank it on average as 4.1, while the one under the competitor's bonnet gets 4.3 out of 5.
Performance & Fuel economyBMW is way more agile, reaching 100km/h in 3.1 seconds less than its competitor. In addition to that it accelerates all the way to 200 kilometers per hour, 25km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 7.5 liters of fuel per 100 kilometers (38 mpg), in combined cycle.
Verdict
Subaru appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. It all continues in the same direction, with BMW outracing its opponent in any situation possible, making it better choice for boy racers. Fuel consumption is more or less the same. It's not difficult to say then that if I'd need to make a choice, it would definitely be the BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.