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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door wagon body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Volvo and front in the case of the KIA). The first one has a Volvo-engineered powertrain under the hood, a 5-cylinder, 20-valves 230hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 145hp engine designed by Hyundai.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, the Swedish car offers a considerable difference of 12% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, all the models observed together. That's the official data, while our visitors describe reliability of Volvo, as well as KIA, with the same average rating of 4.6 out of 5. Some independent research have also placed V50 as average reliability-wise, and Ceed is more or less at the same level.That apart, owners of different cars powered by the same engine as the Swedish car rank it on average as 5.0, while the one under the competitor's bonnet gets 4.7 out of 5.
Performance & Fuel economyVolvo is way more agile, reaching 100km/h in 3.5 seconds less than its competitor. In addition to that it accelerates all the way to 230 kilometers per hour, 25km/h more than the other car. When it comes to fuel economy an obvious choice would be the Korean car, averaging around 7.2 liters of fuel per 100 kilometers (39 mpg), in combined cycle. That's 33% difference compared to the Swedish car!
Verdict
KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Swedish car offers significantly better overall protection, taking the lead here. It all continues in the same direction, with Volvo outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.