Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the executive car segment and utilize the same 4-door sedan body style and the 4 x 4 wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Volkswagen-engineered powertrain under the hood, a 8-cylinder, 32-valves 520hp unit, while the other one gets its power and torque from a 8-cylinder, 32-valves 450hp engine designed by BMW.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, when it comes to weight, a factor that most people underestimate, 7 Series offers a marginal difference of 1% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that both brands display similar results in faults and breakdowns, all the models observed together. That's the official data, while our visitors describe reliability of Audi, as well as BMW, with the same average rating of 4.2 out of 5. Independent research findings rank A8 as average reliability-wise, and 7 Series is more or less at the same level.That apart, owners of different cars powered by the same engine as Audi A8 rank it on average as 3.0, while the one under the competitor's bonnet gets 5.0 out of 5.

Audi is a bit more agile, reaching 100km/h in 0.5 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy things look pretty much the same for both cars, averaging around 9.5 liters of fuel per 100 kilometers (30 mpg), in combined cycle.

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 7 Series offers slightly better overall protection and takes the lead. From there things take a different direction, with Audi offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.